“Pick-Up Man” Campaign
What is the “Pick-Up Man” campaign?
Wear a yellow feather for suicide prevention awareness
In rodeo, the pick-up man is a lifesaver in the arena. Every cowboy knows the pick-up man is out there to give a hand, and they don’t hesitate to reach out for his help.
Teaming up with country music singer/songwriter Garth Brooks in 2022, we created the “Pick-Up Man” campaign, encouraging folks to be “pick-up men” for their buddies, reach out to a pick-up man if they themselves are contemplating suicide, and to share information about the 988 Suicide and Crisis Lifeline.
2024 Yellow feather donors
#1 Properties
Banner Capital Bank
Carpet One Commercial Flooring
CashWa
Central Bank & Trust
Ciara Coral, LLC
City Drug
City of Cheyenne
CRMC Foundation
Harvey Deselms
Grease Monkey
KKW Consulting
Laramie County School District #1
MHP, LLP
Paramount Café
RBC Wealth Management
Simon
Visit Cheyenne
Westby Edge Brewing
Winters Griffith Architects
“Yellow feathers help start the conversation of bringing awareness to suicide prevention and highlighting the need to reach out when needed.”
Renée Middleton
Executive Director
Cheyenne Frontier Days Foundation
To show your support for and raise awareness of the campaign, you can tuck a yellow feather for suicide prevention awareness into your hat band, or purchase official “Pick-Up Man” apparel and accessories at the Chute 10 Mercantile, Official Retailer of CFD Merchandise online store.
Show Your Support for the “Pick-Up Man”
All proceeds benefit Wyoming suicide prevention.
Become a keeper of
Western Heritage
Through sharing education about the American West, Cheyenne Frontier Days™ preserves the humble legacy of the Western way of life. Your gift, large or small, supports the ability to preserve even more.