“Pick-Up Man” Campaign
What is the “Pick-Up Man” campaign?
Wear a yellow feather for suicide prevention awareness
In rodeo, the pick-up man is a lifesaver in the arena. Every cowboy knows the pick-up man is out there to give a hand, and they don’t hesitate to reach out for his help.
Teaming up with country music singer/songwriter Garth Brooks in 2022, we created the “Pick-Up Man” campaign, encouraging folks to be “pick-up men” for their buddies, reach out to a pick-up man if they themselves are contemplating suicide, and to share information about the 988 Suicide and Crisis Lifeline.
Yellow feather donors
Alexis Drake
ANB Bank
Black Cat
Blue Cross Blue Shield of Wyoming
Cheyenne Animal Shelter
Cheyenne Regional Medical Center
Cowboy Skill/Pace-O-Matic
Cowgirls of the West
Rick Eccli
Emma’s Old Time Photos
First Tier Bank
Jeannie Gebhart
Grease Monkey
Greater Cheyenne Foundation
Kimzey Enterprises, LLC
Ashley Kinney
Kiwanis Breakfast
Lamp Lounge
Susan Lewis
Mayweather Boxing & Fitness Cheyenne
Scott Meier
MHP Accountants
Miller Insulation Company
Reiman Construction
Rocky Mountain Pawn
Tim Schaffer
Summer Kids Equine Therapy
Larry Sutherland
The Paramount Cafe
TownSquare Marketplace
United Way of Laramie County
Visit Cheyenne
Winters Griffith Architects
Wyoming Military Department
“Yellow feathers help start the conversation of bringing awareness to suicide prevention and highlighting the need to reach out when needed.”
Renée Middleton
Executive Director
Cheyenne Frontier Days Foundation
To show your support for and raise awareness of the campaign, you can tuck a yellow feather for suicide prevention awareness into your hat band, or purchase official “Pick-Up Man” apparel and accessories at the Chute 10 Mercantile, Official Retailer of CFD Merchandise online store.
Show Your Support for the “Pick-Up Man”
All proceeds benefit Wyoming suicide prevention.
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